AI-first Growth Operator
Building AI-first growth systems that turn paid media into predictable pipeline.
Helping B2B SaaS companies scale revenue through AI-powered paid media, experimentation, and growth systems.
Selected wins
Outcomes, not activity.
0%
Reduced CAC
Cut customer acquisition cost through creative testing and audience refinement.
€4K → €0K/mo
Spend scaled
Grew monthly paid media investment 7x while holding efficiency targets.
$0M+
Media managed
Cumulative budget managed across Google, Meta, and LinkedIn for B2B SaaS clients.
0%
Revenue efficiency
Improved pipeline-to-revenue efficiency through full-funnel optimization.
Growth philosophy
What I believe about growth.
Growth is a system.
Channels, creative, pricing, and product are inputs to one machine — not separate departments. Tune them in isolation and you optimize a part while the whole stays broken.
AI changes how companies grow.
AI collapses the cost of testing, writing, and analysis. The teams that win aren't the ones with the biggest budgets — they're the ones that can learn fastest.
Paid media is only one layer.
Spend can accelerate a system that already converts. It cannot fix a business model, a weak offer, or a broken funnel — no amount of budget buys product-market fit.
Optimization starts with business models.
Before touching a campaign, I look at unit economics, sales motion, and retention. The growth lever with the highest leverage is rarely the ad account.
Selected work
Case studies.
Problem, approach, execution, outcome — no fluff, just what happened and why.
AI Lab
Experiments in AI-powered growth.
Internal tools I build to test where AI actually changes how growth work gets done.
AI Creative Analyzer
Scores ad creative before it spends a dollar
Ingests ad copy and creative, predicts fatigue and hook strength against historical performance patterns.
AI Media Buyer
Reallocates budget across channels daily
A rules-plus-model layer that shifts spend toward what's working without waiting for a weekly review.
AI Campaign Planner
Turns a growth goal into a media plan
Takes a target CAC and pipeline number and outputs a channel mix, budget curve, and testing calendar.
AI Attribution
Separates lift from noise
Blends MMM and incrementality testing to explain what's actually driving pipeline, channel by channel.
AI Landing Page Auditor
Finds conversion leaks in seconds
Crawls a landing page against CRO heuristics and flags friction points before a test is even set up.
Writing
Essays on growth and AI.
Paid Media Needs an Operating System
Most accounts are a pile of campaigns, not a system. Here's the difference, and why it compounds.
AI Changes Demand Generation
Not by replacing marketers — by collapsing the cost of testing until speed of learning becomes the moat.
Building Growth Systems
A practical framework for treating growth as inputs and outputs instead of a list of tactics.
Optimize Revenue, Not Clicks
Why the metrics most teams optimize for are several steps removed from the number that actually matters.
About
Interested in AI, business, systems thinking, and product design.
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